Making A Difference

We know that there’s a lot of sporting talent within the greater Plymouth area. But sadly, many of them don’t have the funds or the support to reach their full potential. That’s exactly why the Making a Difference (MAD) fund was established.

Elite Sport - Making A Difference - Shanice Lobb


Who can apply

Athletes must live within the greater Plymouth area (PL postcode) and must have represented their chosen sport at national/international level. They can only apply for one award per calendar year and must be aged between 11-21 years old at the time of application.

Elite Sport - Making A Difference - Matthew Dixon


How to apply

All athletes (or their nominees) need to submit a fresh application for an award on an annual basis, even if they have been awarded MAD funding in previous years. Applicants need to fill in and submit their MAD application form to Stan Cinnamond, Director of Sport at the University of St Mark & St John by 30th September annually. Athletes who are successfully selected will usually be informed by 30th November annually.


Part of the deal

Athletes who are successfully selected by the determining committee will receive a grant payment, membership of the University Sport Centre (normal terms and conditions apply) and sports therapy support. 

The number of awards made will be dependant on the amount of funds available in any given year.


What's expected

The MAD fund is generated through a range of activities. All athletes in receipt of MAD funding are asked to commit 100% to the ethos and culture of the programme. If these standards aren’t met, participants may be asked to leave the programme.

 There are certain rules and regulations, and a Making A Difference code of conduct, all of which must be agreed and copies signed before funding is released. 

In addition MAD-sponsored athletes are asked to submit an annual list of upcoming events and competitions in which they intend to participate.