Our research

Surf business

Do what you love

Lifestyle entrepreneurship

Lifestyle entrepreneurship refers to businesses operated in a manner that incorporates non-financial factors that support the maintenance or shaping of a particular lifestyle or quality of life. Research in lifestyle entrepreneurship at Plymouth Marjon University has focused on lifestyle sports, often also referred to as ‘extreme’, and ‘alternative’ sports.


Entrepreneurs of the future

Enterprise education

Dr Sarah Preedy’s research interests lie within the field of enterprise education particularly entrepreneurial learning and self-directed enterprise activities. Sarah's PhD research examined the value of engaging in extracurricular enterprise activities to UK HE student’s entrepreneurial learning processes proposing the centrality of self-directed learning processes to the enhancement of learning outcomes.

In 2015 Dr Emily Beaumont led a study for Enterprise Educators UK to examine the effectiveness and impact of enterprise education by acknowledging current students perspective of extra-curricular enterprise education. The aim of this ongoing study is to underpin the extra-curricular curriculum with research by exploring what entrepreneurial competencies, behaviours and capability students perceive they have gained and developed from extracurricular enterprise activities.


Change the world

Social enterprise

Social enterprises are businesses that are set up to change the world. It is what they do with their profit that sets them apart from a traditional business – reinvesting or donating it to create positive social change. Research into social entrepreneurship remains largely phenomenon-driven and most existing studies are typically based on anecdotal evidence and case studies, whilst applying diverse research designs and methods and encompassing insights from other areas of research. Social entrepreneurship cannot be understood fully if it is only contemplated in an economic sense. Instead, in keeping with a Thought and Action approach to Entrepreneurship, it is examined in the light of the social context and the local environment, recognising that social entrepreneurs and practioners of social enterprise in the South West operate in a world of different meaning and construction where the understanding of success and performance can be significantly different. This gives us an opportunity to challenge and rethink central concepts and assumptions.

We are proud that Plymouth Marjon University has been awarded the Social Enterprise Mark for commitment to helping our local community and the broader South West region to thrive.


Women in business

Gender and entrepreneurship

The entrepreneurial activity of women is having a significant impact on their communities and economies, both in developing and developed countries, with women entrepreneurs being identified as a major force for innovation and job creation and one of the fastest rising groups of entrepreneurs. There is evidence that demonstrates that women’s entrepreneurship matters greatly for societal development and prosperity, with women entrepreneurs contributing significantly to economic growth and poverty reduction around the world and that in spite of obstacles such as lack of capital and strict social constraints, women continue to launch and grow businesses. Our research considers women who are ‘opportunity’ entrepreneurs, acting intentionally to create social enterprises to generate socio-economic impact.