Skip to main content Accessibility information

Dr Andreas Walmsley

Associate Professor

School of Arts, Humanities & Social Sciences

01752 636700

Andreas Walmsley

Role Summary

Andreas is one of the core teaching team at Marjon Business. Andreas has taught across a range of subject areas though specialises in entrepreneurship/innovation, HRM/labour market issues and research methods. Andreas is an active researcher, having published two sole-authored books and edited three. He has published numerous peer reviewed publications in the areas of entrepreneurship education, service sector employment, mentoring for entrepreneurship and entrepreneurial career development. Andreas has been an invited speaker at national and international conferences and continues to supervise PhDs - currently he is supervising PhDs in the areas of entrepreneurial ecosystems, entrepreneurship education and entrepreneurial finance. Andreas is a personal tutor and is committed to ensuring each student makes the most of the opportunities higher education opens up to them. 


PhD, The Impact of Tourism SME Placements on Career Intentions, Leeds Metropolitan University.

Postgraduate Certificate in Coaching and Mentoring, York St John University

Postgraduate Certificate in Academic Practice, York St John University

BSc (Hons) Tourism Management with Sandwich Placement; University of Plymouth


Andreas teaches in a range of business areas (entrepreneurship and innovation, finance, marketing) where he is able to demonstrate to students the interconnections between these different business functions. 


Andreas continues to undertake research in the broader areas of entrepreneurship and entrepreneurship education. He also publishes in the area of workforce issues in the service industries, particularly tourism and hospitality. He has supervised seven PhDs to completion and has experience of PhD examination as both internal and external examiner. He is currently supervising four PhDs with a focus on entrepreneurial ecosystems, equity crowdfunding and entrepreneurship education.

Andreas is editor (research) for USASBE-affiliated journal Entrepreneurship Education and Pedagogy

Andreas recently edited a special issue with a colleague at Surrey University on research impact in the Journal of Sustainable Tourism. The editorial can be found here.

Andreas has also just finished editing with colleagues at Anahuac University, Mexico City a book on Entrepreneurship Education. Details can be found here

Andreas was invited track chair for entrepreneurship and innovation at the recent (December 2021) conference: Pandemic Shock and its Consequences for Business and the Economy, in Poznan, Poland. Details can be found here.  He also co-led a track on entrepreneurship education at the European Conference on Innovation and Entrepreneurship in Pafos, Cyprus (September 2022). 


Peer Reviewed Papers, Books, Book Chapters:

Walmsley, A., & Wraae, B. 2022. Entrepreneurship Education but not as we know it: Reflections on the relationship between Critical Pedagogy and Entrepreneurship Education. International Journal of Management Education. Available here

Larios-Hernandez, G., Walmsley, A. and Lopez-Castro, I. (Eds) (2022) Theorising Undergraduate Entrepreneurship Education. Reflections on the Development of the Entrepreneurial Mindset. Palgrave Macmillan, Cham.  

Jones, C. R. & Walmsley, A. (2021) A change would do you good: Advances in research impact in sustainable tourism and some ‘home truths’ for the sector, Journal of Sustainable Tourism. (online before print). Accessible here

Aguiar Noury, G., Walmsley, A., Jones, R. & Gaudl, S. E. (2021) The barriers of the assistive robotics market - what inhibits health innovation? Sensors. (online before print)

Jones, P., Apostolopoulos, N., Kakouris, A., Moon, C., Ratten, V., & Walmsley, A. (Eds.). (2021). Universities and Entrepreneurship: Meeting the Educational and Social Challenges Vol: 11: Emerald.  Universities and Entrepreneurship

Paddison, B., & Walmsley, A. (2021). First holidays abroad: authenticating the learning environment through memories and storytelling. Journal of Teaching in Travel & Tourism, 1-14. doi:10.1080/15313220.2021.1878481

Walmsley, A., Koens, K., & Milano, C. (2021). Overtourism and Employment Outcomes for the Tourism Worker: Impacts to Labour Markets. Tourism Review. doi:

Decker-Lange, C., Decker-Lange, K., Dhaliwal, S., & Walmsley, A. (2020). Exploring Entrepreneurship Education Effectiveness at British Universities – An Application of the World Café Method. Entrepreneurship Education and Pedagogy. (Accepted, in press)

Walmsley, A., Åberg, K., Blinnikka, P., & Jóhannesson, G. T. (Eds.). (2020). Tourism Employment in Nordic Countries: Trends, Practices, Opportunities. London: Palgrave Macmillan.

Walmsley, A., Cripps, K., & Hine, C. (2020). Generation Z and Hospitality Careers. Hospitality & Society

Wraae, B., Tigerstedt, C., & Walmsley, A. (2020). Using reflective videos to enhance entrepreneurial learning. Entrepreneurship Education and Pedagogy. doi:

Walmsley, A., & Nabi, G. (2020). Mentoring Senior Entrepreneurs. In S. Sawang (Ed.), Entrepreneurship Education. A Lifelong Learning Approach. (pp. 85-100). Cham: Springer.

Wallis, L., Walmsley, A., Beaumont, E., & Sutton, C. (2020). 'Just want to surf, make boards and party: How do we identify lifestyle entrepreneurs within the lifestyle sports industry? International Entrepreneurship and Management Journal. doi:

Wraae, B., & Walmsley, A. (2020). Behind the scenes: spotlight on the entrepreneurship educator. Education & Training. doi:10.1108/ET-01-2019-0009

Walmsley, A. (2019). Entrepreneurship in Tourism. Abingdon: (pp248. ISBN-9781138048768)

Apostolopoulos, N., Moon, C., & Walmsley, A. (2018). The Entrepreneurial University and the UN Higher Education Sustainability Initiative. International Journal of Innovation and Regional Development. doi:10.1504/IJIRD.2018.10018586

Moon, C., Walmsley, A., & Apostolopoulos, N. (2018). Governance Implications of The UN Higher Education Sustainability Initiative. Corporate Governance.The international journal of business in society, 18(4), 624-634. doi:

Walmsley, A. (2018) Policy decisions and tourism: unintended consequences or deliberate neglect – Reactions to the ban on term time holidays in the UK’s South West. Journal of Policy Research in Tourism, Hospitality and Events. Published online 24.04.2018. DOI: 1080/19407963.2018.1465066.

Nabi, G., Walmsley, A., Liñan, F., Akhtar, I., & Neame, C. 2018. Does entrepreneurship education in the first year of higher education develop entrepreneurial intentions? The role of learning and inspiration. Studies in Higher Education, 43(3): 452-467.

Walmsley, A., Partington, S., Armstrong, R., & Goodwin, H. (2018). Reactions to the national living wage in hospitality. Employee Relations, 41(1), 253-268.

Paddison, B., & Walmsley, A. 2018. New Public Management in Tourism: A Case Study of York. Journal of Sustainable Tourism. 26(6), 910-926

Nabi, G., Liñan, F., Fayolle, A., Krueger, N., & Walmsley, A. 2017. The impact of entrepreneurship education in higher education: A systematic review and research agenda. Academy of Management Learning and Education, 16(2): 277-299.

Walmsley, A. (2017) Talent Management and Youth Employment, In: Talent Management in Hospitality and Tourism. Ed: Horner, S. pp117-133 Goodfellow Publishers, Oxford.

Nachmias, S., Walmsley, A., & Orphanidou, Y. (2017). Students’ perception towards hospitality education: An Anglo-Cypriot critical study. Journal of Hospitality, Leisure, Sport and Tourism Education, 20, 134-145.

Dykes, S. and Walmsley, A. (2015) The Reluctant Tourist? An exploration of second home owners' perceptions of their impacts on North Cornwall, UK. European Journal of Tourism, Hospitality and Recreation, 6(2), 95-116.

Walmsley, A. (2015) Youth Employment in Tourism and Hospitality. A Critical Review. Goodfellow Publishers, Oxford. (978-1-910158-36-4)

Nachmias, S. and Walmsley, A. (2015) Making career decisions in a changing graduate labour market: A hospitality perspective. Journal of Hospitality, Sport, Leisure and Tourism Education, 17:50-58.

Janik, M., Szewczyk, M., Mucha, M., Westmancoat, H., Ackhurst, J., Lever, V. and Walmsley, A. (2014) Polish young peoples’ narratives: impacts of living and studying in the UK. International Migration, 52(1), 192-208

Nabi, G., Walmsley, A., & Holden, R. (2013). Pushed or pulled? Exploring the factors underpinning graduate start-ups and non-start-ups. Journal of Education and Work, 10(1), 1-26.

Walmsley, A., Thomas, R. & Jameson, S. (2012) Internships in SMEs and career intentions. Journal of Education and Work, 25(2), 185-204.

Font, X. & Walmsley, A. (2012) Corporate social reporting and practices of international hotel groups, in: R. Conrady & M. Buck (Eds) Trends and issues in global tourism 2012. Heidelberg, Springer Verlag.

Font, X., Walmsley, A., Coggoti, S., Mccombes, L. & Häusler, N. (2012) Corporate social responsibility: The disclosure-performance gap. Tourism Management. 33(6), 1544-1553.

Walmsley, A. (2012) Pathways into Tourism Higher Education. Journal of Hospitality, Leisure, Sport and Tourism Education, 11(2), 131-139.

Walmsley, A. (2012) Decent Work and Tourism Wages: An International Comparison. Progress in Responsible Tourism, 2(1).

Walmsley, A. (2011) Climate Change Mitigation and Adaptation in the Hospitality Industry. In: ‘Trends and Issues in Global Tourism 2011’, Conrady, R. and Buck, M. (Eds), Springer Verlag, Heidelberg.

Walmsley, A. and Goodwin, H. (2011) Responsible Aviation: Setting the Agenda. Progress in Responsible Tourism 1(1) Eds. Goodwin, H. and Font,X. Goodfellow Publishers, Oxford.

Walmsley, A. and Font, X. (2010) The Travel and Tourism Industry. In: The Business of Sustainability, Berkshire Publishing.

Nabi, G., Holden, R. and Walmsley, A. (2010) Entrepreneurial Intentions Amongst Students: Towards a Re-Focused Research Agenda. Journal of Small Business and Enterprise Development17(4), 537-551.

Nabi,G. Holden, R. and Walmsley, A. (2010) From Student to Entrepreneur: Towards a Model of Graduate Entrepreneurial Career-Making. Journal of Education and Work. 23(5), 389-415.

Walmsley, A. and Thomas, R. (2009) Understanding and influencing entrepreneurial intentions of tourism students. In Atlejevic, J. and Page, S. Progress in Tourism and Entrepreneurship, 333-344. Oxford: Elsevier.

Walmsley, A (2009) The role of tourism higher education in Yorkshire: a focus on SMEs. In Thomas, R. (Ed.) Managing Regional Tourism. A case study of Yorkshire, England. Otley, Great Northern Books.

Nabi, G., Holden, R. and Walmsley, A. (2009) Graduating Start-up: Exploring the Transition. Industry and Higher Education23(3), 199-207

Holden, R., Jameson, S., & Walmsley, A. (2007). New graduate employment in SMEs: Still in the dark? Journal of Small Business and Enterprise Development, 14(2), 211-227.

Walmsley, A., Thomas, R. and Jameson, S. (2006) Surprise and Sense-making: Placement experiences in SMEs. Education and Training, 48(5), 360-372

Nabi, G., Holden, R. and Walmsley, A. (2006) Graduate Career-Making and Business Start-Up: A literature review. Education and Training, 48(5), 373-385

Walmsley, A. (2004) Assessing Staff Turnover: A view from the English Riviera, International Journal of Tourism Research, 6, 275-287

Selected Conference presentations/papers from 2016:

Decker-Lange, ., Lange, K. and Walmsley, A. (2022) Entrepreneurship Education and Employability: Insights from UK Higher Education. British Academy of Management Annual Conference, 31st August - 2nd September, University of Manchester, Manchester, UK.

Invited presentation to University of Aix-Marseille, 29th April 2022: An Application of the Concept of Legitimacy to Entrepreneurship Education

Walmsley, A., Moon,C. and Jones, P. (2022) Embedding Responsibility in Entrepreneurship Education. IEEC Annual Conference: Enterprise and Entrepreneurship Education on a Global Scale. 7-9 September, Swansea University, Swansea, UK. 

Decker-Lange, C., Lange, K. and Walmsley, A. (2022) Connecting Entrepreneurship Education and Employability in UK Higher Education. Strategic Management Society 42nd Annual Conference, 17-20 September, London.

Walmsley, A. and Wraae, B. (2022) Exploring legitimacy in entrepreneurship education: towards a theoretical framework. 17th European Conference on Innovation and Entrepreneurship. 15-16 September, Pafos, Cyprus. 

Akaehomen, T., Walmsley, A. & Sawang, S. (2021) Advancing the entrepreneurial development of Female Immigrant Entrepreneurs in Ireland through Entrepreneurship Education and Training,  ISBE Annual Conference. Bridging Enterprise, Policy and Practice: Creating Public and Social Value. (Cardiff, ISBE).

Preedy, S., Walmsley, A., Smith, K. & McLuskie, P. (2021) The Development of Entrepreneurial Identity within a HE environment; the COVID-19 context ISBE Annual Conference. Bridging Enterprise, Policy and Practice: Creating Public and Social Value. (Cardiff, ISBE).

Walmsley, A. & Wraae, B. (2021) An Application of the Concept of Legitimacy to Entrepreneurship Education,  ISBE Annual Conference. Bridging Enterprise, Policy and Practice: Creating Public and Social Value. (Cardiff, ISBE).

Walmsley, A. (2021) Keynote address at the conference: “Co-creating the Post COVID-19 World Exploring Sustainable Paths”, Arab Open University, Oman, 8th March 2021.Research Track Chair for Entrepreneurship Education research track at 16th European Conference on Innovation and Entrepreneurship, A virtual conference hosted by Instituto Universitario de Lisboa, Portugal, 16-17 September 2021.

Walmsley, A., & Wraae, B. (2021) Entrepreneurship Education and Emancipation: A Political Perspective. Emerging Research Track. Paper presented at the Boldly Unscripted USASBE2021, Virtual Conference.

Walmsley, A., & Wraae, B. (2021) Entrepreneurship Education and Emancipation: A Political Perspective. Paper presented at the 16th European Conference on Innovation and Entrepreneurship, A virtual conference hosted by Instituto Universitario de Lisboa, Portugal, 16-17 September 2021.

Wraae, B., & Walmsley, A. (2020). Student Entrepreneurial Identity Formation: The Role of Reflection. Paper presented at the 15th European Conference on Innovation and Entrepreneurship, Hosted by Universita degli Studi Internazionali di Roma.

Dada, A., Hunyh, T., & Walmsley, A. (2020). Webinar‐Based Learning for Digitalisation: An Empirical Study from European Tourism SMEs. Paper presented at the 15th European Conference on Innovation and Entrepreneurship, Hosted by Universita degli Studi Internazionali di Roma.

Walmsley, Andreas, and Gideon Maas. 2020. "Transformational Entrepreneurship and Tourism." Haaga Helia Business Innovation Conference 2020, Online 17-18 November 2020.

Walmsley, Andreas, Christopher Moon, Nikolaos Apostolopoulos, and Paul Jones. 2019. "Towards Responsible Entrepreneurship Education." 42nd Institute for Small Business and Entrepreneurship conference, SPACE – exploring new frontiers and entrepreneurial places, Crowne Plaza Hotel, Newcastle, UK, 14-15th November.

Walmsley, Andreas. 2018. "Towards Liveable Futures – A Nordic Perspective on Tourism Employment." 27th Nordic Symposium on Tourism and Hospitality Research, Alta, 24-26 September 2018.

Moon, C., Walmsley, A. and Apostolopoulos, N. (2018) The UN Sustainable Development Goals – a framework for innovation in enterprise and entrepreneurship education. Findings of EEUKRP award winners 2017-2018. Paper presented at the IEEC annual conference, 5th – 7th September 2018, Lees, UK.

Moon, C., Walmsley, A. and Apostolopoulos, N. (2018) Leadership, Management and Governance Implications of the UN Higher Education Sustainability Initiative. Paper presented at the 14th European Conference on Management, Leadership and Governance. HU University of Applied Sciences, Utrecht, Netherlands. 18-19 October 2018.

Walmsley, Andreas. 2017. "Overtourism and Underemployment: A modern labour market dilemma." Responsible Tourism in Destinations 13 – Tackling Overtourism – Local Responses, Hannesarholt, Reykjavik, Iceland, 29-30 September 2017.

Beaumont, Emily, Andreas Walmsley, Eleanor Woodward, and Laura Wallis. 2016. "The Freestyle Lifestyle Entrepreneur: A Tale of Competing Values. " British Academy of Management Conference 2016, Newcastle, 6-8 September 2016.

Roles on external bodies

Editor (Research) for USASBE's journal Entrepreneurship Education and Pedagogy

Visiting Research Fellow at Neapolis University Pafos

Editorial Board member International Journal of Entrepreneurial Behavior and Research

Affiliate Researcher with the Icelandic Centre for Tourism Research 

Member of the British Educational Research Association

Former member of the Executive Committee of the Association for Tourism in Higher Education

Founding member of the Tourism Workforce research group at the Icelandic Tourism Research Centre

Member of the Society for Research in Higher Education

Former Honorary Secretary for the Tourism Society Westcountry


Share this page on