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MSc Data Analytics for Sport

Sport continues to move forward with the increasing use of data-driven forecasting models. On this programme you will better understand both objective and subjective information to make accurate predictions on and off field.

Data Analytics in Sport

Flexible delivery


1st class, or upper 2nd class honours degree in sport or computer science. Other qualifications, equivalents and suitable industry-level experience will be assessed by the Programme Leader


UCAS code tbc

UCAS institution code P63

Duration 1 year full time, 2 years part time

Course Summary

Sporting organisations are increasingly utilising data-driven approaches to recruitment, individual and team analysis, opposition analysis and to develop new products. Each enables organisations to ‘punch above their weight’ and gain a competitive advantage in a dynamic operating environment. This course will equip you with the skills and abilities to understand, use and present complex data sets to a range of strategic and operational stakeholders in sport, and therefore contribute meaningfully to success. Via a mix of lectures, seminars, workshops, practical exercises and visits, you’ll gain

a comprehensive and critical understanding of this fast-moving area of sports performance. If you are keen to use data to provide interesting and novel insight to sporting directors, coaches, and recruitment teams, then this course will set you on your path to an exciting career.

Why this course at Marjon?

Our links with professional sports clubs through our vast local and regional networks, provide you with fantastic opportunities to develop real-world skills alongside the deep and meaningful input from lecturing staff.

Marjon has a long and proud history in delivering high quality sports degrees.

Flexible study options enable you to undertake the whole programme, individual modules, or specialised short courses to enhance your knowledge, skills and employability.

Modules for this course

1st Year

Introduction to Coding, Performance & Video Analysis in Sport
Gain an introduction to the concepts and techniques that underpin the use of video and performance data gathered in both competitive and non-competitive sporting contexts.
Data and Performance Analytics for Recruitment in Sport
Learn about the use of data analysis and reporting to support talent identification and player recruitment within professional sports settings. You’ll learn how to use platforms such as Wyscout, Hudl, Quintic and Sportscode to enhance how recruitment teams mesh this with contemporary knowledge from coaching, psychology and player development environments to enhance playing squads for competitive advantage.
Applied Data Visualisation in Sport
Develop your understanding of the challenges and complexity of sport performance and recruitment data and develop a set of technical skills in interpreting, handling and presenting performance and recruitment data to a range of strategic and operational staff.
Contemporary Issues in Data Analytics Environments
This module is a combination of technical and non-technical topics related to critical externalities to the data analytics process. It will focus on the systems and environments created to represent and process key performance data to identify, recruit and maximise organisational efficiency. You will understand how metadata (data that provides information on other data), paradata (the process of collecting data) and data provenance (record of the origin and history of data over time) feeds into strategic capability and decision-making.
Advanced Research Methods and Data Analysis in Sport and Exercise
Explore the critical philosophical principles of research methods and how research helps with interpreting complex data sets to create high-performing sporting environments. This module will deepen
Applied Professional Practice
Understand how complex data sets are used to support high performing teams in specific sporting workplaces. You'll gain real life experience of working within data and performance teams through understanding the practice of data and performance analysts, with a distinct focus on either opposition scouting, data analysis, recruitment or strategy.
Masters Thesis/Project
Undertake a supervised research project affiliated to your sport data analytics/sport performance environment and demonstrate the technical skills and substantiative knowledge gained from earlier modules, and industry work, to produce a scholarly, in-depth, empirical research project or thesis.

This course is perfect if you're curious about these questions...

What type of data do different stakeholders find most useful, and why?

How can I identify the right programme to meet the needs of my role and the organisation?

How can complex data sets be appropriately presented, so that key messages can be fully understood?

How do we meaningfully integrate a data-driven approach to decision-making, without compromising the thoughts, feelings, emotions and intuitions of highly-experienced and skilled professionals?

How can data be used to drive sporting performance?

This is exactly the kind of course I would have studied at University if it was available at the time. Its such an important function in professional sport today.
Jimmy Dickenson, Head of Recruitment - Plymouth Argyle FC

This course prepares you for a career as a:

· Data Analyst
· Insights Analyst
· Performance Analyst

Or it will help to upskill you, leading to leadership roles as a Head or Director of:
· Performance
· Analysis


How you’ll be taught and assessed?

How will you be taught?

Teaching will be delivered through a blocked or hybrid approach. On occasions, you’ll be on-campus in the performance & data analysis suite, or in a well-equipped classroom, working closely with the lecturing team. These sessions will be blocked to both maximise your time, and ensure you maintain currency/employment with industry. On other occasions, you will learn from a distance, through live and pre-recorded content, and resources available via our virtual learning environment (VLE). There will also be many opportunities for you to manage your own time and learning experiences through external placement opportunities and research projects.

How will you be assessed?

You will experience a varied assessment diet, reflective of the industry that you’ll be engaging with. Therefore, in addition to written assignments (e.g. reports, essays, case studies and project/thesis), you will also experience assessment that utilises infographics, data analysis plans, presentations and web/application-creation.

Ryan Thomas, staff member

Ryan Thomas

Course leader

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Fees and funding

Fees UK students: £8000

Additional costs:

Students will also be expected to have their own (good quality) laptop, and purchase University-branded sports kit for external practical activities


Lecturers

Ben Anniss

Lecturer

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Ben, currently undertaking a PhD specializing in vertical jump force-time analysis; monitoring and enhancing performance. He is also a Sport Science Officer lecturing in applied biomechanics and strength & conditioning.

Dr Matt Ellis

Lecturer

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Dr Joseph Layden

Associate Dean (Research and Innovation) School of Sport, Business and Media

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Joe has 20 years experience within the area of health and exercise physiology and researches health care interventions, physiology and metabolism. He previously worked as an Occupational Physiologist and Researcher for the UK Ministry of Defence and the Netherlands National Research Office.

Chris Smietanka

Lecturer / Resident Life Tutor

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Chris has been involved in community football for over 20 years. He oversees the sport science support programme for Plymouth Argyle FC Youth Academy and the operational management for their Centre of Excellence. He helps students to gain volunteering and placement opportunities. He is a Coach Mentor for the FA and as part of the degree programme; students can apply to become part of the FA Young Coach Development Team to develop their theoretical understanding and coaching practice. His other interests include performance analysis, physiological testing and the development of football within the wider community.